Josera’s brief was to engage Facebook users and get to know the company’s line of dog food. An Interactive Newsfeed Facebook App was developed and run for 30 days in the official Josera Facebook page. Thanks to its highly engaging nature, the app appeared to the desktop/mobile newsfeed of select users and prompted them to interact by playing a game. By doing so, users accepted the app’s terms & conditions and exchanged their e-mails for an offer. This created traffic to the company’s outlets as those who interacted with the app received a coupon. They subsequently deemed the voucher and thus tried Josera’s products.